How to Unsuck Your Training Videos
- Mario Mattei

- Jan 19
- 1 min read

Let’s be honest: most corporate training videos feel less like a learning experience and more like a covert experiment in attention span endurance.
Corporate training videos, like "Process Walkthroughs", drone on with monotone narration, generic stock footage, and slides that look like they were pulled straight from a 2003 PowerPoint template. Horrible!
What if I told you that we can turn your dry SOPs into dynamic, story-driven walkthroughs that people want to watch.
Creative Examples of Process, or SOP, Walkthrough videos:
A cybersecurity firm animates their data transfer protocols as a spy thriller.
A university Tech Transfer Office uses a “choose your own adventure” format to guide researchers through IP disclosure.
A biotech lab uses a detective noir theme to walk new hires through lab safety protocols—complete with moody lighting, voiceover narration, and “case files” for each procedure.
A financial services firm uses a courtroom drama format to walk employees through compliance procedures—complete with “objection!” moments and a judge who explains the correct protocol.
A construction firm produces a parody of a nature documentary, where the narrator observes “wild workers in their natural habitat” and explains safety protocols with dry humor and dramatic zooms.
If your team’s still stuck in PDF purgatory, let’s talk. I’d love to help you build training content that actually works—and maybe even gets a laugh along the way.
Viewers retain 95% of a message when watching video vs. just 10% when reading text...
When done right, these can clarify workflows, reduce onboarding friction, and scale institutional knowledge across teams.
Perhaps this is something you want to pursue, or at least talk about?

