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Are you marketing a brand that’s hard to explain? Does your message lack clarity or fail to connect with people on an emotional level? A positioning video may be right for you if...

Most companies make the same critical mistakes. They focus on features instead of benefits. They create generic, forgettable content. Their timing is completely off. And their calls-to-action are weak or nonexistent.

Let’s kill the myth: low-budget video isn’t lean—it’s leaky. Every time you cut corners on production, you’re not saving money. You’re spending it on lost attention, weak messaging, and missed conversions. Cheap videos often feel generic, rushed, or forgettable. And in B2B, forgettable is fatal. Your audience isn’t scrolling for entertainment—they’re scanning for clarity, trust, and proof. If your video doesn’t deliver that in the first 10 seconds, it’s already lost. Now mult

Here’s the truth most institutional marketers miss: spending $50K on a single, high-impact video might actually save  you money compared to cranking out 10 low-budget ones. Why? Because quality compounds—and mediocrity dilutes. A premium video isn’t just about polish. It’s about strategic clarity, emotional resonance, and conversion power. When done right, one flagship video can anchor your entire campaign: landing page, email, social, paid ads, internal buy-in. It becomes th

In 2024, video content accounted for 82% of all internet traffic, according to Cisco's Annual Internet Report . That's a staggering number that tells us one thing: if your brand isn't leveraging commercial video production, you're leaving serious money on the table. But here's the thing. Creating video content isn't enough anymore. The brands that dominate their markets aren't just making videos—they're crafting strategic visual narratives that resonate deeply with their targ

Fact: Brands & institutions are fueled by credibility. In my experience, the top reason marketers finally commit to creating evergreen video isn’t just visibility—it’s credibility. Without credibility, your ideal customer won't work with you, or buy from you. Marketers need something that says, “We know what we’re doing,” without having to say it. They need a video that builds trust, signals authority, and keeps working long after it’s launched. So how do you get credibility?

Can we overstate the importance of asking ourselves good questions? We can’t. Not in life and not in business. I want to share some key questions we'd ask you if working together. Asking ourselves good questions---done intelligently and honestly---can ground us in present reality and truth. From there, we dream into the future and then strategically manifest it. Good questions are the fou ndation of clarity, strategy, and growth. They cut through noise, expose assumptions, a

What if I told you there's tons of game-changing discoveries sitting on shelves at Universities.  Perhaps you’re in the technology commercialization field and know exactly what I’m talking about. You don’t just know it, you feel it, you live it. I know, I’ve spoken to some of you responsible for lab-to-market wins. We're talking about profitable & sometimes life-elevating innovations... Major research universities like UT, Arizona State, & Georgia Tech have 1,000's of discove

Let’s be honest: most corporate training videos feel less like a learning experience and more like a covert experiment in attention span endurance. Corporate training videos, like "Process Walkthroughs", drone on with monotone narration, generic stock footage, and slides that look like they were pulled straight from a 2003 PowerPoint template. Horrible! What if I told you that we can turn your dry SOPs into dynamic, story-driven walkthroughs that people want to watch. Creati