Mario Mattei

Can we overstate the importance of asking ourselves good questions? We can’t. Not in life and not in business. I want to share some key questions we'd ask you if working together. Asking ourselves good questions---done intelligently and honestly---can ground us in present reality and truth. From there, we dream into the future and then strategically manifest it. Good questions are the fou ndation of clarity, strategy, and growth. They cut through noise, expose assumptions, and force us to...

Fact: Brands & institutions are fueled by credibility. In my experience, the top reason marketers finally commit to creating evergreen video isn’t just visibility—it’s credibility. Without credibility, your ideal customer won't work with you, or buy from you. Marketers need something that says, “We know what we’re doing,” without having to say it. They need a video that builds trust, signals authority, and keeps working long after it’s launched. So how do you get credibility? Well, you earn...

DO NOT begin them with... 🔹 Slow intros, logos, or generic B-roll 🔹 Vague narration with no emotional or strategic hook 🔹 Overly polished but under-relevant visuals The micro ad I created for Castleview here does the opposite of the above list. I personally really enjoy creating ads that HIT in under 15s. It's challenging! Let me know if you want some of these for your brand, too!