Content Hub

Marketers often ask: “Am I supposed to write the whole video script?” Short answer: No. Long answer: You co-write  it—strategically. Here’s how it works: You bring the brand goals, audience insights, and messaging priorities. Together you decide on the type of video, runtime, and the plan for deployment. The production team drafts the script structure based on your input. You review, refine, and approve. You’re the voice of the brand, not the screenwriter. For case studies, t

You don’t need a film degree to walk into a video strategy meeting with confidence. You just need clarity. Here’s how to prep like a pro: 1 Know your audience. Who are you trying to reach—and what do they care about? 2 Define success.  Is it engagement, conversions, awareness, sales, or internal buy-in? 3 Bring your brand voice. What tone feels authentic—warm, bold, academic, playful? 4 Have examples.  Share videos you like (or hate). It helps your team calibrate quickly. 5 K

If you’re a marketer considering video, here’s the truth: a professional production company should lighten  your load, not add to it. You’re not alone. As a marketer, you already wear 12 hats. Adding “video producer” shouldn’t be one of them. Here’s w hat a Pro Video Team Actually Handles and should  look like: Crew & Equipment They handle crew and gear, typically utilizing both internal team members, subcontractors, company owned equipment, and special rented equipment for

Can we overstate the importance of asking ourselves good questions? We can’t. Not in life and not in business. I want to share some key questions we'd ask you if working together. Asking ourselves good questions---done intelligently and honestly---can ground us in present reality and truth. From there, we dream into the future and then strategically manifest it. Good questions are the fou ndation of clarity, strategy, and growth. They cut through noise, expose assumptions, a