7 Questions to Reveal Strategic Depth

Can we overstate the importance of asking ourselves good questions?

We can’t. Not in life and not in business.

I want to share some key questions we'd ask you if working together.

Asking ourselves good questions---done intelligently and honestly---can ground us in present reality and truth. From there, we dream into the future and then strategically manifest it.

Good questions are the foundation of clarity, strategy, and growth. They cut through noise, expose assumptions, and force us to confront what matters.

In business, they shape campaigns, uncover blind spots, and align teams.

In life, they guide decisions, deepen relationships, and reveal purpose.

A well-formed question doesn’t just seek an answer—it reshapes the way we think.

It’s not about having all the answers; it’s about asking what unlocks the right ones. The better the question, the sharper the insight.

It’s not about having all the answers; it’s about asking what unlocks the right ones. The better the question, the sharper the insight.

When we say we “partner with you,” we mean more than collaboration—we mean curiosity. We ask the right questions, and we invite new ones. Together, we explore what hasn’t been asked yet, because that’s where the real insight lives. We are both your Gandalf and your Samwise* (analogy Key below).

Deceptively Simple Questions that Reveal Strategic Depth

What do you want your audience to feel in the first 5 seconds?

This centers emotional impact and hook design—perfect for institutional or nonprofit clients who value connection over flash.

What action do you want viewers to take when the video ends?

Ideal for clients with clear Calls to Action—drives alignment between creative and campaign goals.

If your brand were a person, how would they speak in this video?

Great for refining tone and voice—especially useful when clients struggle to articulate brand personality.

If this video completely flopped, what do you think went wrong?

This flips the frame—invites honesty, surfaces hidden assumptions, and sets the stage for strategic alignment.

What do you want your audience to remember tomorrow?

Focuses on lasting impact, not just momentary impressions.

What’s the one belief you want to shift?

Reveals the deeper persuasion goal behind the video.

If this video disappeared tomorrow, what would be missing from your brand story?

Surfaces strategic necessity and narrative gaps.

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* Lord of the Rings reference:

•  As Gandalf, we aim to be the wise guide—strategic and visionary with you. When it comes to video, we offer foresight, challenge assumptions, and help our clients see the bigger picture.

•  As Samwise, we jump into the journey with you and become your loyal companion—steadfast, practical, and emotionally grounded. We carry the gear, stay through the hard parts, and make sure the journey actually gets finished.