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Ever notice your best ideas come when you’re not trying? John Cleese calls this the “Tortoise Mind”—slow, unconscious thinking that thrives when we stop forcing solutions. This can actually invovle taking a nap to "be productive'. Anyone can do it. Everyone is creative in their own ways. Creativity isn’t reserved for painters, filmmakers, or designers. It’s not some exclusive club my clients hire me to belong to. Every time I sit down with a marketing director, an attorney, a

Based on my experience, there are two strategic approaches to producing high-performing brand videos: 1) narratives from within your company and, 2) stories about your impact on the world you operate in. Some of the most engaging content doesn't directly highlight the company. Instead, it can emphasize the problem you address, the stakes involved, and the real-world impact you're making. Center it around your audience, and they will be attracted to you. Path 1: Stories From