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Why being known matters more than being found. Search behavior has changed dramatically over the past several years as AI summaries and zero-click results have become more common. In many cases, users receive answers directly in AI overviews and never click through to websites. This is particularly true when AI features appear above organic listings. Source Nearly 60% of searches   resulted in no clicks in 2025. This shift fundamentally increases the value of brand presence,

What if I told you there's tons of game-changing discoveries sitting on shelves at Universities.  Perhaps you’re in the technology commercialization field and know exactly what I’m talking about. You don’t just know it, you feel it, you live it. I know, I’ve spoken to some of you responsible for lab-to-market wins. We're talking about profitable & sometimes life-elevating innovations... Major research universities like UT, Arizona State, & Georgia Tech have 1,000's of discove