Turning Reputation into Revenue

Reputation isn’t just a nice-to-have — it’s one of your brand’s most powerful business assets.

It influences how people perceive, trust, and choose you.

And yes, it can absolutely be measured and monetized.

Here's my argument: One highly effective way to generate revenue growth is through investing in customer testimonial videos.

Testimonial Videos are Trophies for brand reputation.

Being story-driven, they're also engaging, ie, effective!

Here's an example of a testimonial that we used in social media, on our website, and now here as content that's valuable & actionable for marketers who want to win!

The Hidden Economy of Reputation

• When your brand is known for delivering, you earn trust.

• And trust buys you: higher conversion rates, premium pricing, easier referrals, stronger loyalty.

• Being reputable means fewer objections, shorter sales cycles, and more lifetime value.

• It’s not fluff — it’s leverage.

Can you measure it?

Definitely. Use video assets to track how your reputation affects conversions, deal velocity, and customer retention.

Here’s what the data says about reputation in action through testimonials:

• Adding customer video testimonials to landing pages can lift conversions by ~34%. (Vidlo)

• 92% of consumers trust a video testimonial more than a traditional advertisement. (Vidlo)

• Some companies report 80%+ higher conversions when they consistently use testimonial videos. (Testimonial Hero)

Is there ROI?

Absolutely. A strong reputation creates measurable returns.

One study found the median ROI from video testimonials is ~312%. (Testimonial Star)

That’s because reputation drives belief — and belief drives buying behavior.

When people trust you, you spend less convincing and more delivering.

What happens if you don’t leverage it?

• When you ignore your brand’s reputation, you pay for it elsewhere.

• Prospects hesitate.

• Sales cycles drag.

• Competitors with stronger reputations win the deal — even if your product is better.

• Reputation isn’t optional; it’s the foundation of growth.

My take:

If you’re not investing in your brand’s reputation — through authentic stories, customer proof, and consistent delivery — you’re leaving measurable value on the table.

Reputation isn’t what you say about yourself.

It’s what people believe about you.

And belief is the most valuable asset in marketing.

So… what’s your reputation earning you today?

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