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How Video Assets Can Accelerate IP Licensing for Technology Transfer

What if I told you there's tons of game-changing discoveries sitting on shelves at Universities. 




Perhaps you’re in the technology commercialization field and know exactly what I’m talking about. You don’t just know it, you feel it, you live it. I know, I’ve spoken to some of you responsible for lab-to-market wins.


We're talking about profitable & sometimes life-elevating innovations...

  • Major research universities like UT, Arizona State, & Georgia Tech have 1,000's of discoveries with ready-to-go IP licenses sitting on website portfolios...

  • They're "presented" as boring TEXT documents in the form of Abstracts, collecting dust.

  • I'm not suggesting it's easy to go from "lab to market", however...

  • I'm curious why Tech Transfer Offices are not utilizing VIDEO to move these innovations to market. 


Why are Tech Transfer Offices not utilizing video storytelling & animation to move innovations to market?


Most TTO's have text based portfolios collecting dust.


SOLUTION: Here's what I see video marketing doing for Tech Commercialization business development professionals.


Video for marketable Intellectual Property could be...


✅ Showcasing your inventions & discoveries as clear, tangible opportunities that can be easily understood.

✅ Exciting your prospects to the commercial possibilities and benefits,

✅ Establishing your voice as an authority,

✅ Demonstrating your competence in your field,

✅ Answering predictable questions & objections,

✅ Celebrating the defeated obstacles in your story because stories motivate action,

✅ Creating compelling & informative visual assets, and

✅ Ultimately teasing the prospect into realizing the opportunity to achieve their desired future outcome is now right in front of them... & all they need to do next is [Your Call to Action]


If you're in this field I'd love to hear about the challenges you’re facing and discuss a custom solution for your top 3 IP’s that are bursting with potential. Let's talk about IP Licensing for Technology Transfer


Get unstuck! 





WATCH THIS TO LEARN MORE ABOUT IP LICENSING FOR TECHNOLOGY TRANSFER


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