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Most nonprofits have a "beautiful" video that didn't raise a dollar. Gorgeous drone shots of the building. A warm voiceover about the mission. Staff smiling and doing their jobs. It plays at the gala, everyone claps, and the giving line stays flat. The footage was never the problem. The problem is that a camera crew who has never sat with a grieving donor, never watched a board chair sweat a year-end number, never learned how giving actually happens, was pointed at your missi