Insights

What if I told you there's tons of game-changing discoveries sitting on shelves at Universities. Perhaps you’re in the technology commercialization field and know exactly what I’m talking about. You don’t just know it, you feel it, you live it. I know, I’ve spoken to some of you responsible for lab-to-market wins. We're talking about profitable & sometimes life-elevating innovations... Major research universities like UT, Arizona State, & Georgia Tech have 1,000's of discove

Here’s the truth most institutional marketers miss: spending $50K on a single, high-impact video might actually save you money compared to cranking out 10 low-budget ones. Why? Because quality compounds—and mediocrity dilutes. A premium video isn’t just about polish. It’s about strategic clarity, emotional resonance, and conversion power. When done right, one flagship video can anchor your entire campaign: landing page, email, social, paid ads, internal buy-in. It becomes th

According to eMarketer's Digital Ad Spending Report, video advertising spending will reach $78.5 billion in 2025 . But here's the brutal truth: Research from Kantar's Advertising Effectiveness Study shows that 75% of video ads fail to drive measurable business results . The difference between advertising videos that waste budget and videos that generate ROI? A strategic production approach that prioritizes conversion over creativity alone. In this comprehensive guide, I'll re

You don’t need a film degree to walk into a video strategy meeting with confidence. You just need clarity. Here’s how to prep like a pro: 1 Know your audience. Who are you trying to reach—and what do they care about? 2 Define success. Is it engagement, conversions, awareness, sales, or internal buy-in? 3 Bring your brand voice. What tone feels authentic—warm, bold, academic, playful? 4 Have examples. Share videos you like (or hate). It helps your team calibrate quickly. 5 K

If you’re a marketer considering video, here’s the truth: a professional production company should lighten your load, not add to it. You’re not alone. As a marketer, you already wear 12 hats. Adding “video producer” shouldn’t be one of them. Here’s w hat a Pro Video Team Actually Handles and should look like: Crew & Equipment They handle crew and gear, typically utilizing both internal team members, subcontractors, company owned equipment, and special rented equipment for

Here's how you want to make a video sales letter that gets leads

In 2024, video content accounted for 82% of all internet traffic, according to Cisco's Annual Internet Report . That's a staggering number that tells us one thing: if your brand isn't leveraging commercial video production, you're leaving serious money on the table. But here's the thing. Creating video content isn't enough anymore. The brands that dominate their markets aren't just making videos—they're crafting strategic visual narratives that resonate deeply with their targ

According to Forbes' Corporate Communication Effectiveness Study, 59% of executives prefer watching video over reading text when both are available. But here's what most companies miss: Research from Aberdeen Group's Video Marketing ROI Report shows that companies using strategic corporate video production grow revenue 49% faster than those that don't. The difference between corporate videos that sit unwatched and videos that drive measurable business results? An ROI-focused

According to Cisco's Visual Networking Index, video will account for 82% of all internet traffic in 2025. But here's what most businesses and creators don't realize: Research from Wyzowl's State of Video Marketing shows that 86% of businesses use video as a marketing tool, yet only 23% have a documented video production strategy. The difference between videos that achieve business objectives and those that waste time and money? A systematic video production process that balan

Most companies make the same critical mistakes. They focus on features instead of benefits. They create generic, forgettable content. Their timing is completely off. And their calls-to-action are weak or nonexistent.

Austin has become one of North America's premier video production hubs. The city combines creative talent with technical expertise. It offers diverse locations within minutes of downtown. The cost of production is significantly lower than LA or New York. And the collaborative creative culture produces exceptional work.