Content Hub

According to Cisco's Visual Networking Index, video will account for 82% of all internet traffic in 2025 . But here's what most businesses and creators don't realize: Research from Wyzowl's State of Video Marketing shows that 86% of businesses use video as a marketing tool, yet only 23% have a documented video production strategy . The difference between videos that achieve business objectives and those that waste time and money? A systematic video production process that ba

Can we overstate the importance of asking ourselves good questions? We can’t. Not in life and not in business. I want to share some key questions we'd ask you if working together. Asking ourselves good questions---done intelligently and honestly---can ground us in present reality and truth. From there, we dream into the future and then strategically manifest it. Good questions are the fou ndation of clarity, strategy, and growth. They cut through noise, expose assumptions, a

Most companies make the same critical mistakes. They focus on features instead of benefits. They create generic, forgettable content. Their timing is completely off. And their calls-to-action are weak or nonexistent.

Austin has become one of North America's premier video production hubs. The city combines creative talent with technical expertise. It offers diverse locations within minutes of downtown. The cost of production is significantly lower than LA or New York. And the collaborative creative culture produces exceptional work.

Would you leave your job due to a lack of training and onboarding? Seems risky! Crazy statistic I found in some research: 40% of employees are leaving within their first year due to poor training and onboarding. Really? I'm a solutions guy and a video producer, so... consider this! 📌 Onboarding Videos for New Hires Set the tone from day one. Onboarding videos introduce new employees to your company’s culture, tools, policies, and values—all in a consistent, scalable format.

DO NOT begin them with... 🔹 Slow intros, logos, or generic B-roll 🔹 Vague narration with no emotional or strategic hook 🔹 Overly polished but under-relevant visuals The micro ad I created for Castleview here does the opposite of the above list. I personally really enjoy creating ads that HIT in under 15s. It's challenging! Let me know if you want some of these for your brand, too!

What if I told you there's tons of game-changing discoveries sitting on shelves at Universities.  Perhaps you’re in the technology commercialization field and know exactly what I’m talking about. You don’t just know it, you feel it, you live it. I know, I’ve spoken to some of you responsible for lab-to-market wins. We're talking about profitable & sometimes life-elevating innovations... Major research universities like UT, Arizona State, & Georgia Tech have 1,000's of discove

Let’s be honest: most corporate training videos feel less like a learning experience and more like a covert experiment in attention span endurance. Corporate training videos, like "Process Walkthroughs", drone on with monotone narration, generic stock footage, and slides that look like they were pulled straight from a 2003 PowerPoint template. Horrible! What if I told you that we can turn your dry SOPs into dynamic, story-driven walkthroughs that people want to watch. Creati