Mario Mattei

Ever notice your best ideas come when you’re not trying? John Cleese calls this the “Tortoise Mind”—slow, unconscious thinking that thrives when we stop forcing solutions. This can actually invovle taking a nap to "be productive'. Anyone can do it. Everyone is creative in their own ways. Creativity isn’t reserved for painters, filmmakers, or designers. It’s not some exclusive club my clients hire me to belong to. Every time I sit down with a marketing director, an attorney, an accountant, a...

Marketers often ask: “Am I supposed to write the whole video script?” Short answer: No. Long answer: You co-write  it—strategically. Here’s how it works: You bring the brand goals, audience insights, and messaging priorities. Together you decide on the type of video, runtime, and the plan for deployment. The production team drafts the script structure based on your input. You review, refine, and approve. You’re the voice of the brand, not the screenwriter. For case studies, they’ll interview...

You don’t need a film degree to walk into a video strategy meeting with confidence. You just need clarity. Here’s how to prep like a pro: 1 Know your audience. Who are you trying to reach—and what do they care about? 2 Define success.  Is it engagement, conversions, awareness, sales, or internal buy-in? 3 Bring your brand voice. What tone feels authentic—warm, bold, academic, playful? 4 Have examples.  Share videos you like (or hate). It helps your team calibrate quickly. 5 Know your assets....