Mario Mattei

Your values are true. They are also a conclusion, and conclusions do not travel. How documentary style video shows the evidence instead of narrating the claim.

Twenty minutes into an interview, or fifty, after the talking points have been exhausted and the subject has relaxed into the chair and stopped performing for the room, they usually say something they did not plan to say. It arrives sideways, in the middle of an answer to a different question, and it is almost always smaller and stranger and more specific than anything in the creative brief. It is also, almost always, what the film will turn on. People start where they are supposed to start,...

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