Video Marketing: The Three Sentences That Make Video Work
What is this video supposed to change? It is a blunt question, and it is worth asking early, in a room with the people who will have to defend the spend a year from now. Most of what decides whether a film works happens in the weeks before anybody books a crew, and almost none of that work looks like work, which is exactly why it is the first thing to go when a deadline tightens. So let me make the case for that upstream strategy. What Post Can Fix, and What it Cannot Start with the part my...